In January 1928 it was reported that Clark had received a permit to build beach cottages on his property on The Strand at a cost of $25,000 by the Whiting-Mead Company. A row of twelve small cottages were built which the fronted The Strand and eleven identical cottages were built behind them, staggered and situated to afford ocean views. A larger cottage was built on the south end of the property and was used as both a dwelling and office. A structure to house automobiles was perpendicular to the office, and another similar structure was located on the north end of the property (but no longer exists). The name of these new cottages were “Clark’s Cottage DeLuxe” (or a variation of such) and were available for vacationers by the summer of 1928. Rental fees were as little as $3.00 a day.

Auto camps were established before modern motels. Municipal camp sites operated by cities, chambers of commerce or individuals allowed travelers a place to park their car, perhaps set up a campsite, for a small fee, and were offered basic amenities such as outhouses and running water. With a growing population on the move, a demand for better services made way for more traveler-friendly sites.  

Leland Bibb and Kathy Flanigan wrote in the Role of Transportation in the Growth of the City of Oceanside (1997): “Camping [became] a popular recreational experience for many motorists in the 1920s. The Oceanside Chamber of Commerce, desirous of capitalizing on this activity, proposed the establishment of a municipal camp ground on its property located on Ditmar, Nevada, Third and Fourth in September 1920. By May 1921, with the City in possession of the block, work began on improvements necessary for vacationers. Water was piped into the area, and a fence and hedge surrounded it. A building, constructed in the center of the lot, provided toilets, lavatories and shower baths for men and women. The remainder of the land was divided into camping spaces with simple brick and concrete stoves placed along the tier of spaces on the west side of the block. Electric light was furnished. An existing house on the property underwent renovation for a caretaker. A small charge was to be collected for use of the park and its conveniences by autoists, basically to keep indigents away.”

Harry Roberts was a native of Columbus, Mississippi and Virginia hailed from Texas. The two were living in Denver, Colorado before coming to Oceanside. They first purchased and managed Cottage City, a row of beach cottages on the south corner of the Strand and Sixth Street (Surfrider Way).

As their predecessors, the Roberts owned the cottages a relatively short period of time, but their name has been attached to the property to this day.

The cottages were sold to Reginald Willhoyt Hampton and his wife Mary in 1944. Hampton was a native of San Luis Obispo and a contractor by trade. The Hamptons owned the subject property just two years when t was sold to Ervin [misspelled as Irving] and Vera Willems.

In 1952 the cottages were sold to William B. Settle III, and his wife Gladys. Settle served on the Oceanside Planning Commission for nearly two years, and also owned the El Sereno Apartments at 835 South Pacific Street. The Settles relocated to Bakersfield in 1954 after selling the beach cottages to Harvey Olen and Ruth (Settle) Forquer the prior year.

The Forquers lived on the property while Harvey worked as a detention officer for the department of U. S. Immigration. Ruth Forquer was a sister of William B. Settle, the prior owner. The Forquers entered into a partnership with George and Zelda Henry, of Hollywood, to own and manage Roberts Cottages.

After an unsuccessful attempt to sell the cottage property, in 1956 it was suggested to break up the property and sell the cottages individually to separate owners. It has been proposed that this may have been “the first time someone had used the ‘own-your-own’ condo concept in California.”

Oceanside Realtor Tom Harrington had the listing to sell the cottages, with Wilma Stakich working as his sales agent. Harrington ran an ad in the local paper that there were “only 20 left”. The advertisement which first ran June 29, 1956, read: “Own Your Own Beach Cottage only $5,250 total. Completely furnished. Only $1,150 down. Tom Harrington Realtors, 1213 So. Hill St.” (now Coast Highway).

Just one month later Harrington announced that there were just 12 units remaining and by September 1956, just two cottages were left unsold.  It was advertised that each cottage could be rented for $60 and that owners could “gross from $l40 to $175 per month in summer.”

Dean R. Hansberry and Jean B. Hansberry acquired Unit 24 in October of 1956. Dean Hansberry was a Captain the United States Marine Corps stationed at Marine Corps Base Camp Pendleton. Jean Hansberry was a real estate agent. However, in 1958 it was discovered that Captain Hansberry, a disbursing officer had embezzled $63,000 “between December 1955 and June 24, 1957.” During the criminal investigation and trial, the couple had spent nearly $30,000 over their income in a two year period. It was also discovered that Hansberry had used $2,000 of the absconded monies as a “down payment on the 704 Strand Street property.” He was convicted and sentenced to six years in Federal prison.

In 1961 Wilma Stakich and her sister Grace Baker shared an interest in Unit 24 and managed the cottages for some of the owners many years, up through the 1980s.

Today many of the cottages are still owned individually and several rented out for vacation rentals. In recent years owners took to painting the cottages in different colors rather than the traditional pink they have been known for many decades. However, today the cottages are once again their customary color, while some trims vary slightly.

San Diego’s Save Our Heritage Organization (SOHO) has Roberts Cottages on their list of “Most Endangered List of Historic Resources.” They describe the 24 units as “a rare and finite collection of historic buildings” and “are the best surviving examples of auto-court beach cottages.”

SOHO goes on to note: “When leisure travel by auto became all the rage, convenient lodging along the way became necessary. The first generation of these auto-courts, built in the late 1920s, 30s and 40s, were known as cottage courts or traveler’s courts. Roberts Cottages is one of the first. These unique beach buildings represent an important part of Oceanside’s early tourism industry.”

Today Roberts Cottages are part of Oceanside’s wonderful beach landscape, an iconic feature that captures the attention and imagination of residents and visitors alike.

But in 1958 General Reginald Heber Ridgely Jr. stated he would “interpose no objection to the concept” of the Oceanside Harbor constructed on Camp Pendleton property.  That year the Corps of Army Engineers requested a feasibility study of the proposed harbor.  A delegation of Oceanside officials visited Washington D.C. to discuss details with U.S. Marine Corps, the Bureau of Yards & Docks and the Secretary of the Navy.

The Oceanside Yacht Club was founded in 1963 shortly after the harbor opened.  The founders met in a small rented office until the present building was completed in 1965.  The first Commodore of the Yacht Club was Robert Welden, then after John Steiger, Byron Jessup and Monte Yearley.

Monte Yearley was a fixture at the Oceanside Harbor. His sailboat shop was one of the longest running businesses, established the same year the Harbor. Monte could be found most any day on a sailboat or in his shop visiting with friends until his death at the age of 90.

The Dolphin Inn building was moved in 1976 to what is now the Oceanside Municipal Golf Course to make way for the construction of Charthouse Restaurant. Today this building is occupied by Joe’s Crab Shack.

A large lot just east of the railroad tracks was paved but in order to accommodate direct access from the harbor, a vehicle tunnel was made under the train bridge. In recent years this tunnel has been closed to all but pedestrian traffic for safety issues.

On January 16, 1964, ground was broken for a $300,000 fishing village-style shopping center with a six-story lighthouse to be called “Lighthouse Village.” City officials along with the developer, Isaco Inc. of Beverly Hills, participated in the ceremony.  The center has been known as “Cape Cod Village” or simply Harbor Village.  

The Oceanside Lighthouse has become an iconic landmark but is more decorative than functional. It has an interior spiral staircase which leads to an observation deck. This was a popular attraction for years but access was closed by the city for liability reasons.

On March 27, 1964 the largest earthquake in North America’s recorded history hit Alaska. This 9.2 earthquake lasted just over four and half minutes and while it devastated Anchorage and surrounding area, loss of life was minimal in comparison to the subsequent tsunamis that it created. A tsunami eventually reached as far south as Oceanside but rather than a surge of ocean water or tidal wave as many expected, the water instead was sucked out of the harbor. Two harbor docks were damaged when they came into contact with submerged rocks after the water level dipped dramatically and rapidly.

Dredging of the harbor entrance has been an ongoing necessity. The channel becomes full of sand and silt-clogged, making it hazardous to boaters. Dredging is therefore necessary. Just one year after the Harbor opened, emergency dredging was urged because both the Harbor’s entrance and the military’s boat basin at Camp Delmar were too dangerous to maneuver. The annual dredging of the Harbor mouth is used to help replenish the beach at the Oceanside Municipal Pier.

In 1973 the Jolly Roger Restaurant opened on North Harbor Drive and on October 3, 1984 Monterey Bay Canners opened its doors. One of the longest running restaurants is that of Harbor Fish and Chips. Owner Terry Cross was born and raised in Oceanside and this family owned and operated business has been a mainstay at the Harbor for over fifty years and continues to be a favorite of locals.           

In November of 1978 Oceanside’s City Council approved the building of a fishing pier at the Harbor at a cost of $50,000 with State funding.

In the early 1990s the Oceanside Harbor District was annexed by the City of Oceanside and all District employees became City employees, including the Oceanside Harbor Police.  In 1999, Point Hobart was decommissioned and the Oceanside Harbor Police became the only rescue vessels between Dana Point Harbor and Mission Bay.  Currently, the Oceanside Police Harbor Unit remains the primary response vessel for over 37 miles of coastline, assisting in mutual aid calls for service from San Mateo Point to Del Mar.

Today the Oceanside Harbor is more popular than ever before. It is a favorite for surfers of all ages and the home to surf competitions. Over the years docks and slips have been added and the Harbor can now accommodate over 900 vessels.

People watching, dog walking, and biking are favorite past times. There’s no shortage of food choices and gift shopping or beach essentials can be found at the Harbor Village Shops. Many people come to view the sea lions that swim around the harbor looking for a fish dinner. Sea lions congregate on a floating dock near the Harbor’s fishing pier, laze in the sun and bark at one another. Whale watching and dolphin tours are available, along with deep sea fishing. Visitors can also rent boats and paddleboard to get an ocean level experience. The Harbor beach is wide with no shortage of sand. RV camping is available.

Since its opening over 50 years ago, the Oceanside Harbor is one of Oceanside’s most popular spots with tourists and residents alike.

On March 9th the South Oceanside Diamond reported: “Our citizens are determined to have a wharf. The plans have been drawn, money subscribed and it ought to be completed by July 4th.”

A year later, plans were drawn up for a more modest structure, without the railroad spur. The San Diego Union published the following: “A contract has been closed by the Oceanside Wharf Company, of Oceanside, for the building of a pier wharf at that place. It will be 1505 feet in length, will command a depth of 31 feet and the piles will be covered with paraffine paint and felt, and will be braced by iron sway bracing. The estimated cost of the structure is $35,000, and it is contracted to be completed in four months.”

Everyone was overly optimistic but the first piling wasn’t even driven into the sand until May 12, 1888. The new date for completion was extended to September.

Oceanside was a boomtown then – real estate speculators came in and bought large lots with the hope of becoming rich. Men with big ideas and great plans for the city poured in. Some left as quickly as they came, while many stayed and made decisions and impressions that are with us today.

One of these men, Col. Daniel H. Horne, Oceanside’s first president of the Board of Trustees, along with banker Charles Morrill, proposed enterprising if rather lofty ideas. They made rousing speeches about the future of Oceanside. They talked of the train, a Flume Company and the building of a wharf.  Real estate agent J. Chauncey Hayes advertised one would be “wearing diamonds” if they invested in the local real estate. Men like Hayes, Horne and Morrill supported the wharf and even backed it financially. Supporters of the wharf claimed that Oceanside would rival San Diego, Los Angeles and San Francisco with the help of a wharf. Citizens rallied, eager to help. They pledged labor and money for the wharf project that would bring them wealth and prosperity.

The wharf fund was raised by subscription. $28,000 was pledged by Oceanside residents and businessmen. The amounts ranged from $10 to $5,000. One year later, however, less than half of these pledges were paid and citizens were urged to “step up” and pay their subscriptions.

The lumber for the wharf came by railroad but also by boat. It was floated to the shore and guided by skiffs. But it was not without trouble. On June 29, 1888, the South Oceanside Diamond reported: “The sea has been unusually high the past week and the Starbuck has been unable to land any lumber. On Wednesday the water ran so high that not even a boat could cross the breakers, and the Starbuck’s crew stayed beyond them. Bob Simpson, the champion swimmer, carried a message to the boat through the surging sea.”

Delivering the lumber was a slow process. Two weeks later the Starbuck was still delivering wharf materials through the surf “slowly but surely”. By June 20, 1888 work finally began but a new completion date of December 1st was announced.

The building contract was given to the Great American Bridge Company of San Francisco and its superintendent was J.P. Sheldon.  By August 3rd the wharf was out 500 feet and fishing from it became the favorite pastime for residents.

The Diamond reported that another ship, the Olive S. Southard, had “unloaded 15,000 feet of lumber and 258 piles, which completes the amount of lumber required for the wharf.” Soon the wharf was stretching out at 1,000 feet.

Surely shipping vessels would be docking soon, people thought. With a wharf, the costs of goods such as strongly needed lumber would be reduced. Oceanside would become an important shipping port between Los Angeles and San Diego. Fifteen trains a day pulled into our train depot – count would soon begin of the steamers arriving at the wharf.

By the end of August, the wharf was out 1,340 feet. However, the wharf company ran out of “silver-coppered nails” and work was been suspended for 60 days. In October the wharf sat unfinished, out of nails and out of money. The South Oceanside Diamond printed the following poem:

The Wail of the Wharf

Alone I am left, half clad in the cold; My long feeble legs are bare to the wave.

The reason is, I suppose, no shares have been sold. And slowly I’ll find me a watery grave.

I haven’t the piles, as some people think, nor is it the climate that’s breaking me up;

My lungs are first rate but the needful chink those doubting shareholders will not put up

Still determined, despite damage to its own wharf, Oceanside rallied and residents pledged 260 days of labor and donated a modest amount of money to finish the project. W. D. Frazee offered to begin work on the wharf each morning with much-needed prayer.

The completion deadline came and went. Wharf lumber was being used as a boardwalk to the South Pacific Hotel from the train tracks rather than for decking. “When will the wharf be completed?” was a question echoed in the columns of the newspaper and on the streets of Oceanside.

The February 1, 1889 edition of the South Oceanside Diamond ran a sketch of the wharf as it would appear by the new deadline: September 1890! But bit by bit, the wharf was being whittled away by heavy seas. The portion remaining intact was said to “answer one purpose admirably–that of a barnacle roost.”

Optimism, although dim, remained. In April of 1889, the wharf was scheduled for repairs and was going to be braced and the talk of steamers began once again. In August, Oceanside asked its citizens to raise an additional $4,000 and promised the wharf would be completed within 40 days when work commenced.

Records are missing and it is unclear as to if Oceanside’s wharf was ever completed but winter storms had reduced the wharf to 940 feet.  On December 30, 1890 the final blow was dealt when the furious storms finished what was left and swept away all but 300 feet of the wharf. Newspapers from Los Angeles to San Diego reported its demise.

Oceanside’s first pier was gone but the dream was not forgotten. The wharf had become a fixture for the tiny town. If shipping vessels couldn’t dock, the wharf served another purpose, a fishing and pleasure pier.

Talk began immediately of building an iron wharf. It would take four years, but eventually Oceanside’s second pier was built at the end of Third Street (Pier View Way) in 1894. 

Over the years we have had six piers, with our present pier being dedicated in September 1987. We are proud of our beautiful pier. We are equally proud of the citizens who have persevered and have dared to dream. Oceanside has always loved its pier and it would not be the same without it.

The next time you walk the Strand, stand at the end of Wisconsin Street and look. During a low tide you might just catch a glimpse of those pilings. The pilings are placed 29 feet apart, (which would have provided a rather narrow decking) and a row of center pilings helped to brace it. Ten pilings were visible on June 7, 2012, at a minus 1.2 tide. They appeared again a year or so later. On June 25, 2020, the low tide exposed the pilings again.

Those worn down nubs of wood are all that is left of Oceanside’s first pier, but they represent the ambition and undying vision of Oceanside.